To learn more about these recent enhancements, visit Google AdWords Support.Ĭontact Google AdWords for questions regarding the announcement.
You can therefore make changes to your AdWords campaigns even when you dont have access to the internet. If you use AdWords Editor or the AdWords API, we recommend re-syncing your accounts after February 11th, 2015, to ensure the most up-to-date lists of ads. AdWords Editor does not require an internet connection. Instead, Google now offers more effective ways to create and optimize ads at scale.Īds within your Shared library will be copied to all the ad groups they were originally shared with and will retain their performance history. However, when Google launched its Tools for the Power User, its functions overlapped with the main purpose of the Shared Library.įortunately, advertisers will not be required to make adjustments to their accounts as a result of this change. Googles aim in removing the Shared Library is to simplify campaign management, which means omitting features that were made redundant by new features like Business Data section and Ad Customizers.ĪdWords Shared Library was introduced to advertisers to enable the sharing of ads, along with other items and settings, across multiple ad groups and campaigns. Starting on February 11th, 2015, you will no longer be able to share ads across multiple ad groups or campaigns using the Shared library, stated the announcement. The announcement was made on January 16, 2015. Here are my Top 5 Benefits of AdWords Editor to help you on your way to boosting ROI from your PPC advertising. I feel it’s only right to help promote this great application. These issues were solved with the introduction of Shared Library and tools such as bulk editing.Īs Googles aim is to introduce more improvements that will help advertisers manage multiple or large accounts seamlessly, it recently announced the removal of the AdWords Shared library from its list of features. Many AdWords advertisers outside of the paid search industry may not have heard of AdWords Editor and its many useful features. Our advice is if you are an AdWords novice, learn the web interface inside out first.Google AdWords Shut Down Shared Library on February 11, 2015įor advertisers who handle large accounts on Google AdWords, it can be a struggle to make individual changes to a number of ads without the aid of a single editing tool.
In fact, it is easy to completely break a perfectly good account if you are not completely sure what you are doing. It’s easy to overwrite (and effectively remove) high performing Ads, to pause campaigns in error and to replicate keywords in different AdGroups creating Ad serving issues. Its bulk change features are a blessing for AdWords account managers! But to the inexperienced, the speed at which large scale changes can be implemented and uploaded makes the fast moving Editor fraught with dangers. The Editor certainly makes large scale changes to an account far quicker than using the web interface. If you are not familiar with the AdWords Editor tool though, should you consider using it?
#Adwords editor 11 windows
New features allow the opening of multiple windows to view different account elements simultaneously, a new panel for list types, an advanced search function and advanced multi-select for making large scale changes. It actually looks a little more like Bing Ads Editor to us.
It certainly looks very different, with a completely redesigned interface and a more modern design.
#Adwords editor 11 update
Google claim it is the biggest update to the application since it was released in 2006. This week saw the introduction of a completely re-engineered AdWords Editor tool.
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